Short answer: wipe gold-plated jewellery with a soft, dry cloth after wearing, store each piece separately, and keep it away from harsh chemicals and abrasive cleaners. If your jewellery is 18K gold PVD on stainless steel, like every Elnora London piece, it's also waterproof, so water won't damage it.
Does gold-plated jewellery need special care?
It depends on what's underneath the gold. Standard gold-plated brass needs a lot of care because water and sweat wear the plating away. 18K gold PVD on 316 stainless steel is far more durable: it's waterproof and tarnish-resistant, so care is mostly about keeping the finish scratch-free and shiny.
Daily care routine
- Put jewellery on last. Apply perfume, lotion, hairspray and fake tan first and let them dry.
- Wipe after wearing. A quick wipe with a soft, dry cloth removes oils, sweat and product residue.
- Dry after water. PVD pieces are waterproof, but rinsing off chlorine or salt water and drying them keeps them looking their best.
How to clean gold-plated jewellery
- Mix a little mild soap with lukewarm water.
- Gently wipe the piece with a soft cloth dipped in the mixture.
- Rinse with clean water.
- Pat completely dry with a soft, lint-free cloth.
Avoid: toothpaste, baking soda, bleach, silver dip and abrasive polishing cloths. They can scratch or strip a gold finish.
How to store gold jewellery
- Keep pieces separate (a pouch or a lined box with compartments) so chains don't tangle and stones don't scratch softer surfaces.
- Fasten necklaces and bracelets before storing to prevent knots.
- Store somewhere dry and away from direct sunlight.
Can I shower and swim in gold-plated jewellery?
With traditional gold-plated brass, no: water speeds up fading and tarnish. With 18K gold PVD on stainless steel, yes. Elnora London pieces are 100% waterproof, so you can shower, swim and work out in them. Find out why in Is 18K gold PVD jewellery waterproof?
Why does some gold jewellery turn skin green?
Green marks come from copper in brass-based jewellery reacting with sweat and skin. Stainless steel doesn't contain the copper base that causes this reaction, which is one reason it's popular with people who have sensitive skin.
Frequently asked questions
How do I make gold-plated jewellery shiny again?
Wash it gently in mild soapy water, rinse and dry thoroughly, then buff with a soft, dry cloth. Avoid abrasive polishes, which can remove the gold layer.
Can I use jewellery cleaner on PVD gold?
Mild soap and water is all you need. Avoid harsh chemical dips and abrasive cleaners.
Should I take off my jewellery to sleep?
Waterproof, lightweight pieces like huggies and fine chains can be worn overnight. Remove large statement pieces and long necklaces to avoid tangling or catching.
What is Elnora London jewellery made of?
316 stainless steel with 18K real gold PVD plating: waterproof, tarnish-resistant and hypoallergenic. See our FAQ or shop all jewellery.
